How to Publicize Your Self Published Book

Shoshanah Marohn and Johnson Emmanuel on Segilola Salami

 

Shoshanah Marohn and Johnson Emmanuel on Segilola Salami

This is actually the second time I’ve been on the Segilola Salami podcast. The first time was about a month ago, when I was on with Johnson Emmanuel to discuss publicizing books with a growth hacker vs. publicizing books with a publicist. Johnson Emmanuel is a self-professed growth hacker, so of course he felt he had the best services to offer. During the first podcast, he convinced me to let him promote me for a month, for the podcast listeners to see what amazing results he got. Then he and I would come back on the show one month later and discuss results. (That first show is here, though I think it sounds a bit like an infomercial for Johnson Emmanuel.)

And then, a funny thing happened. As soon as we weren’t recording anymore, and our host hung up, and Johnson Emmanuel and I were essentially alone together, Johnson Emmanuel said I owed him $10,000 for this one month’s services we had discussed in the podcast. And did I mention he was speaking to me from *Nigeria? Although he said he lived in New York and was only visiting Nigeria. So, I gave him $10,000 and. . . no, I’m kidding. I didn’t give him any money. I said, “Actually, no thank you.” I did, however, work on some self-promotion over the month, and I still went back to check in with Segilola Salami and report on how it all went. Click here to listen to that slightly awkward and exciting conversation. Or listen to it on youtube:

 

*Segilola Salami is herself Nigerian, and as she says in the podcast, Nigeria gets a bad rap. There are lots of good people in Nigeria.

 

Shoshanah Marohn
Never miss a new book again! Sign up to get an email whenever Shoshanah Marohn releases a new book: http://eepurl.com/80kln

Comments make the blogosphere go 'round.